As if managing one's reputation online wasn't tricky enough, our staff has recently found a rash of false reviews going around about some dentists in California. In essence, they are the same review (near verbatim in many parts) posted up about different dentists in different areas.
(Fake dentist review on Yelp)
(Same fake review made it to Google local under Dentist's name!)
(Same review again on different dentist in CitySearch)
Our staff has reported to Google, Yelp, and CitySearch about these false and "syndicated" negative reviews. We'll keep you posted as we find more instances of such behavior. Our editorial staff and HIPAA attorney Maad Abu-Gazallah are trying to pin down "Daniela G." and "Desgrassaplay" and the identity of others who are posting up this, and other similar fake, reviews.