If we've learned anything in recent days, it's that Twitter is a powerful tool. It provides you direct access to the public to share information, correct misinformation that’s circulating about healthcare topics, provide advice, and generally make the public aware of who you are (and what your practice does). How are you utilizing Twitter to increase your brand awareness and make yourself, and your practice, more accessible? Below are some of our top healthcare professionals to follow on Twitter along with what we can learn from each of them.
1. Kevin Pho, MD @KevinMD
A list of top healthcare professionals to follow on Twitter wouldn’t be complete without the inclusion of Dr. Pho! He recognizes that medical misinformation has become increasingly widespread as the public turns to the internet for answers. And as the true experts, he calls on the medical community to be there to inform the public, and there’s no better way to do that than to be an active participant on social media. When physicians engage online, they are powerful voices. They have the ability to make powerful health messages go viral, which is what Dr. Pho does every day. In terms of continuing healthcare education, Twitter is an invaluable method.
2. Shahid Shah @ShahidNShah
An award-winning Government 2.0, Health IT, Bio IT and digital medical device inventor and CTO with over 27 years of technology strategy, it should come as no surprise that we consider Shah one of the best healthcare policy influencers on Twitter! If you want to learn about digital health, he’s your guy. Quick to share the thoughts and tweets of others, he’s the perfect example on how sharing others' insights helps to build quality relationships on social media. No one person is the overall expert on any subject, and by drawing from a variety of resources in your social media strategy you let others know that you’re open to discussion and are a good listener as well!
3. Danielle Siarri @innonurse
A registered nurse with experience ranging from hospital setting of transplants and trauma to being a case manager in the corporate environment, Danielle Sirarri is also very active on social media and has been nominated as one of the Top Health Information Technology 100 (HIT100). What really stands out to us about Danielle’s Twitter feed is how she takes every opportunity to visually brand her feed! Creating fun visual graphics that always include her logo, her tweets become memorable postcards that exemplify her creativity and ensure that her content doesn’t go unnoticed - especially given the fact that tweets with images receive 150% more retweets than tweets without images (via Buffer)! #TheMoreYouKnow
4. Shelley Binkley, MD @healthwoman
In Science today: Violence against women: Impact (affects 1 in 3) far outweighs breast cancer (affects 1 in 9) https://t.co/bHDBJ6CDGQ— Shelley Binkley MD (@healthewoman) October 20, 2015
Dr. Binkley is an example of what is attainable for any physician or practice. By tweeting regularly on women's health topics, sharing articles of interest, and blogging to answer questions and expand on topics, Dr. Binkley boasts a more than respectable 5,300+ number of followers. She covers a wide range of topics including violence against women, insomnia, miscarriage and anxiety. All of her activities and shared content on Twitter bring people back to her website, where people can subscribe to receive regular content by providing their email address, purchase a recent book she published, or make an appointment. What a great example of practice marketing!
5. Dr. Mehmet Oz @droz
We’ll find it highly unlikely if you haven’t heard of this superstar doctor before! Finding fame on the Oprah Winfrey Show, he now has his own long-standing health & wellness show of his own. What can we learn from his Twitter feed? Well for starters, topics that readers find interesting! Dr. Oz has made an art form out of providing valuable health tips, news and advice for his followers, and he gives good insight to any healthcare professional about the trending topics people may be most interested to learn about. Are you sharing content your followers find beneficial? Perhaps take a few Twitter polls to learn what they’d like to learn more of from you.